Geoff Travis is the founder of both Rough Trade Records and the Rough Trade chain of record shops. He studied English at Churchill College, Cambridge and worked as a drama teacher before opening the original Rough Trade record shop in Notting Hill, in 1976, setting up the record label two years later. Travis was also instrumental in the foundation of the independent distribution network The Cartel. While Rough Trade was a key independent label, Travis also co-ran labels with major record companies, including Blanco y Negro in 1983 (with WEA) and Trade2 (with Island Records). Writer Douglas Wolk credited Travis as virtually defining “the British post-punk sound” and XFM viewed his impact on independent music as greater than anyone else’s in the country.