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Phil Savidge

Phill Savidge is widely credited as one of the main instigators of the Britpop movement that swept the UK in the mid 1990s. During this time, Savidge (as co-founder and head of legendary PR company Savage and Best) represented most of the artists associated with the scene including Suede, Pulp, The Verve, Elastica, The Auteurs, Longpigs, Ultrasound, Echobelly, Menswear, Marion, Black Box Recorder and Kula Shaker.

Phill’s unique experience at the epicentre of Britpop led to many intimate, not entirely self-congratulatory, encounters with a who’s who of popular culture – including Brett Anderson, Damon Albarn, Roy Orbison, David Bowie, Joe Strummer, Lou Reed, Richard Ashcroft, Andrew Lloyd Webber, Mick Jagger and Damien Hirst amongst others – and it is these encounters that form the centerpiece of Phill’s first book, Lunch With The Wild Frontiers: A History Of Britpop And Excess in 13 and a ½ Chapters. Lunch .. was released in May this year to much critical acclaim, The Guardian calling it “a lively love-letter to a bygone era” and the Glasgow Herald hailing it as a 20th Century glitter-ball take on Machiavelli’s The Prince.” Q magazine also praised the book as “a read-in-one-sitting, eye-watering memoir” whilst Classic Pop heralded it as “an exhilarating and hilarious expose of the scene, recounted in a gloriously gossipy style with a vibrancy that sees it begging to be adapted for the screen.”

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