Saturday 7th November, 2.15pm GMT
This is the story of a journey – art and entrepreneurship in a time of crisis is the story of a punk rock DIY pioneer and his reaction to the onset of the crisis, the lockdown, and his efforts along with his team to make some kind of positive difference for others and the unexpected momentum and then fire that these actions created.
From the printing of a simple coffee bag then culminating into a live stream concert in conjunction with over 50 venues and the new ticketing platform Noonchorus directly generating money to venues, make a difference, and show some hope. You can find Martin’s 3rd book, Band:Smart, for free at martinatkins.com and get a jump start on looking at some of the marketing strategies utilized!
Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors, his 35+ years in the music business spans across genres and borders and industries. He was a member of Public Image Ltd and Killing Joke. He founded industrial supergroup Pigface, The Damage Manual, and Murder Inc., and has contributed to Nine Inch Nails (for which he has a Grammy) and Ministry. He is the owner of Invisible Records and Mattress Factory Recording Studios (est. 1988). He is the author of Tour:Smart, Welcome To The Music Business….You’re F*cked!” Band:Smart, and is the new Music Industries Coordinator at Millikin University in Decatur Illinois. Martin is a producer, drummer, documentary filmmaker, DJ, and father of four. Whatever the future of entrepreneurial music business education is, you can pretty much bet that he’ll be in the middle of it.
Martin’s photo credit: Kara Hammond & NARAS